Crown Point students create first ‘Shop Local’ video
By Carrie Napoleon Post-Tribune correspondent February 11, 2013 9:54PM
Crown Point high school senior Nick Kujawski adjusts his camera while helping film a commercial for Amy Laurie's Eclectic Boutique Wednesday Feb. 6, 2013. Kujawski and other CPHS students were gaining experience working on the commercial as part of a city-sponsored shop local program. | Andy Lavalley~Sun-Times Media
Updated: March 13, 2013 6:06AM
CROWN POINT — Lights, camera, action.
A group of broadcasting students from Crown Point High School laden with equipment filed into Amy Laurie’s Eclectic Boutique to begin filming the first the first promotional video that is part of the city’s Shop Local program.
The program is a joint effort between the city’s Redevelopment Commission, which launched the Shop Local program, Crown Point High School and the city’s business community. Business participants will receive a free promotional video, produced by the high school’s broadcasting students that will air on U-Verse Channel 99 and Comcast Channel 26.
“We’re really, really very motivated. We really are happy the city is doing this for us,” said Nancy Goodwin, who along with her partners Judy Kaye and Kim Goodwin, were the first business owners to sign up for the Shop Local program.
“I think it’s a wonderful experience for all involved,” Goodwin said.
Teacher Chris Gloff said the chance to partner with the city on the Shop Local project expands the opportunities for real-life experiences in which students in the broadcasting program are able to participate. Among the projects the class undertakes are broadcasting the school’s news and sports.
“It is experimental project-based learning,” Gloff said.
That is what senior Nick Kujawski, 18, likes about the program.
“I think it’s definitely a unique opportunity that not many students will get,” Kujawski said.
Filming, editing and following up with businesses are all things that would occur in the workplace. Kujawski said it gives him and his fellow students a chance an experience “with a little less hand holding” than occurs in the classroom.
Shop Local spots will give the students an opportunity to create videos in line with the informational entertainment programming such as “Unwrapped” on networks such as TLC and HGTV. Students will be able to explore the unique history of each business it profiles to create the video.
“This isn’t low budget handi-cam stuff,” Gloff said. Students use equipment they would find in a broadcasting workplace to create the videos. The footage shot last week, which includes interviews with the boutique’s partners, will be edited into the final version that will air.
In return for partnering with the city and creating the videos for free the Crown Point Redevelopment Commission agreed to purchase close to $7,000 worth of equipment for CPHS’ broadcasting program.
“We want to show our support by working as a community and not as separate entities,” said Councilwoman Carol Drasga, R-5th, who was at Amy Laurie’s for the taping. Drasga is also a member of the RDC and helped launch the Shop Local program. She said the program is a unique partnership between the city, the school and the business community that will showcase the city’s vibrant businesses.
“A lively and energized downtown is dependent on local merchants and restaurants,” Drasga said. The videos are a way to let Crown Point residents know just what the city has to offer and encourage them to consider shopping locally first before venturing outside of the city to fulfill their needs.
So far, 10 businesses have signed up to participate in the free program. About one video a month will be shot by the students and some of the videos will be done by city staff. As soon as an edited video is complete it will begin to cycle on the cable stations. New videos will be added as they are completed.
Drasga said videos are being shot on a first-come, first-serve basis and there are still some openings for interested businesses.
Seniors Ashley Majors, 18 and Taylor Green, 17, said they discussed in class preproduction issues such as how they would like the video to turn out and how they would find royalty-free music to use.
“This is the first one. We really want it to be good,” Majors said.
The girls said they were looking forward to the opportunity to spread their wings and venture out from the types of projects they have been doing.
“During the week we do a news show. This will be nothing like that,” Green said.