Crown Point board wants pharmacy to reduce signs
By Carrie Napoleon Post-Tribune correspondent March 3, 2013 10:42PM
CVS Pharmacy at 93rd and Main Street in Crown Point. | Jeffrey D. Nicholls~Sun-Times Media
Updated: April 5, 2013 6:09AM
CROWN POINT — Signage changes at the CVS Pharmacy at 93rd and Main streets will comply with city regulations while still advertising the business’ recent shift to being open 24 hours and the opening of a MinuteClinic.
The Board of Zoning Appeals last week approved a request to make changes to 12 of the store’s signs in exchange for the removal of five other signs and all light pole banners in the parking lot. The approval brings the store into compliance with the city’s sign ordinance after it was found the store never applied for permits on the original signage.
Nancy Long, owner of A-1 Expediting of Indianapolis, said CVS is trying to make its signage consistent among its various locations.
When A-1 began working with the city on the new sign request it was learned the existing signs at the businesses had not been issued permits.
Long said CVS would like to bring this store in compliance as it requests to make changes in existing signs to LED lighting from fluorescent. Some of the signs would be replaced to showcase what CVS features are available at this Crown Point location. The store recently changed to a 24-hour format, has grocery store offerings and has added the chain’s MinuteClinic quick medical diagnostic center.
“It’s just a branding thing they do,” Long said. She said the store will remove whatever signs BZA members find objectionable to bring the store back into compliance with the zoning codes.
“They want to be good neighbors,” Long said.
BZA president Dan Rohaley said he would work the company if they would reduce the total number of signs and remove those hanging in the windows and the banner on the outside of the building.
“What I don’t want is to cover the building in so much signage you can’t see the building,” Rohaley said.
Along with removing some of the signs, the company also agreed to work with CVS to improve the appearance of the base of the store’s main monument sign so it is more similar to the monument sign at the CVS at U.S. 231 and Broadway. Currently the sign has two poles mounted into the ground. The sign along U.S. 231 has a brick base that is considered to be more visually appealing.
“I think they would have no problems with this. They’ll be glad to do it,” Long said.