Retail shopper count underscores holiday slowdown
BY SANDRA GUY Sun-Times Media December 27, 2012 2:14PM
Updated: January 2, 2013 12:14PM
A second retail report in as many days underscored shoppers’ spending caution this holiday season, with ShopperTrak reporting Thursday that retail sales dropped 2.5 percent and foot traffic declined 3.3 percent year-over-year for the week ending Dec. 22.
But sales leading into Christmas increased by 39.1 percent and traffic increased 32 percent from the previous week.
“This final week of shopping before Christmas finished strong,” ShopperTrak Founder Bill Martin said. “Procrastinators finally headed to the stores and helped several days of this past week secure places as the best-performing retail days of the year.”
“Super Saturday,” Dec. 22, was the second-busiest retail sales and foot traffic day of the year, behind Black Friday (Nov. 23). And Friday, Dec. 21, was the fourth-busiest sales and traffic day, the company reported.
ShopperTrak forecasts that Wednesday, Dec. 26, will be the fifth-best retail foot traffic day and the seventh-best sales day of the year.
“Shopping on the day after Christmas won’t be as strong this year,” Martin said. “Last year, Dec. 26 fell on a Monday. Many people had the day off, which they spent shopping. This year, the day after Christmas was a Wednesday — many people were back at work, not out in stores.”