Some ad execs unsure about Indiana’s NYC campaign
The ASSOCIATED PRESS September 4, 2013 12:26PM
Updated: September 5, 2013 12:11AM
FORT WAYNE — Some Indiana advertising executives aren’t sure the state’s new promotional ads in New York City’s Times Square are a good use of the money.
The Indiana Economic Development Corp. last month started running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
Agency spokeswoman Katelyn Hancock says it reached a good deal to pay $65,000 to run the “A State that Works” ads through December. The Journal Gazette reports that full rates for the ads would cost more than $200,000.
Fort Wayne-based Ferguson Advertising CEO Nancy Wright says she doesn’t think the tourists and commuters rushing through Times Square are the right audience for promoting Indiana as a business-friendly state even at a good price. As she says, “It’s still $65,000.”