Carson’s renovates Southlake store
BY KAREN CAFFARINI Post-Tribune correspondent November 8, 2013 2:58PM
Updated: December 10, 2013 6:07AM
HOBART — The Carson’s store in Westfield Southlake Mall has completed its first major renovation in 20 years, adding new displays, more designer lines and a larger shoe section, among other changes.
Store manager Shelley Jones said work started in the spring with painting the entire store in the same light color tones.
The shoe department was doubled in size in June; men’s shoes moved to that area from the men’s department and brands including Michael Kors, Vince Camuto, Polo and Sperry were added.
Other additions to the store include a new Michael Kors purse shop and a larger lingerie section (now upstairs for more privacy). An expanded Clinique makeup section is still to come.
All dressing rooms have been wallpapered and have new chairs.
New lighting, chandeliers, ornate mirrors, huge urns and artwork add a more modern and upscale touch.
Jones said the investment was “substantial,” but did not know the total price.
Mayor Brian Snedecor joined Councilmen Jerry Herzog, D-1st, and Matthew Claussen, D, at-large, and director of Development Denarie Kane on a tour of the revamped store, which has been in the mall since 1975, three years after the mall opened.
Snedecor said with Carson’s, Northwest Indiana residents don’t have to go to downtown Chicago to find cutting-edge major brands.
“When Carson’s decided to reinvest in the community, it as a good sign for retail business here,” Snedecor said.
Jones said parent company Bon-Ton Stores invests in its stores that are doing well; the Southlake and Fox Valley, Ill. stores were the only two to be remodeled this year.
“Our store always does well,” she said, adding that the additions and upgrades had prompted “really positive comments from customers.”