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Winfield WiseWay store opens with lots of deals

Updated: September 24, 2012 6:25AM



WINFIELD — Chris Falls and four friends were the first in line for the grand opening of WiseWay Food World’s Winfield location, arriving at 5 a.m. Wednesday, four hours before the store opened.

“We sat outside in the rain, had coffee and talked,” Falls, a Lakes of the Four Seasons resident, said.

For their efforts, the friends were assured one of the free bags of groceries given to the first 100 customers and first choice of items in a store brimming with bargains for the occasion — including sweet corn at 10 cents an ear, strip steaks for $3.99 a pound and boneless, skinless chicken breasts at $13.99 for a 3-pound bag with two more bags for free.

While Falls, who left with a full cart, said she was appreciative of the deals, she said her early arrival was not about the free groceries.

“It was the challenge,” she said.

Betty Cole, also of Lakes of the Four Seasons, arrived about 8 a.m.

“Boy, I could sure use this,” she said of the sales as she placed a cantaloupe, strawberries and other items in her cart.

Cole said she comes to the store about three times a week, particularly when there is a sale.

Elsewhere, toilet paper, priced at 12 rolls for $2.99, flew off the shelves, and a crowd of people dug through a bin of corn, filling large plastic bags. Shoppers enjoyed free samples of cookies in the bakery section and filled out entry forms for prizes as they left.

WiseWay President Don Weiss said he literally changed every surface of the store since it opened in September. He said the produce department was expanded with new lighting and proper temperature controls, as was the meat department. It also has an extensive craft beer selection and offers about 8,000 value buys a week based on deals from vendors that the store passes on to customers, Weiss said.

“We have an extensive organic department with a number of gluten-free products, which is a particular dietary need for a growing number of people,” Weiss said.

Store manager Kevin Rust said the store has a large international foods center that includes Serbian, Mexican, Polish and Italian foods. Toni Hammond, director of deli/bakery for WiseWay, said all bakery items are made from scratch every day at a central location in Valparaiso.

Rust said the new Winfield store employs about 70 people. He said all the employees at the former Amelia’s Market, which was located there, were retained.

Weiss said the new Winfield store is one of eight supermarkets in the WiseWay group, which includes five WiseWay Food World stores, three Pay Low stores and one Wise Guys liquor store. 

The store is at Randolph Avenue and 109th Street in Winfield and is open from 7 a.m. to 11 p.m. Monday through Saturday and 7 a.m. to 10 p.m. Sunday.   



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