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Finding your hidden talent for social media, marketing

Leanne Hoagland-Smith. | Provided photo~Sun-Times Media

Leanne Hoagland-Smith. | Provided photo~Sun-Times Media

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Marketing and social media in particular are about attracting positive attention and beginning to build relationships. Much of the focus is crafting compelling messages and engaging with visitors whether they visit your website, social media pages or physically walk through your brick and mortar store.

However, one skill set or talent that is usually absent in any social media or marketing training is emotional intelligence. This is quite evident by some of the behaviors we observe in either environment.

Emotional intelligence is a cognitive process where you recognize and manage your own emotions (intrapersonal intelligence) while recognizing and managing the emotions of others (interpersonal intelligence) with whom you have interactions. There are several different talents or skills embedded within each of these intelligences.

Intrapersonal intelligence is comprised of these three talents:

• Self-Awareness: The capacity to recognize and understand your moods, emotions and drives along with their effects on others

• Self-Regulation: The capacity to manage disruptive impulses and moods as well as the ability to table judgmental decisions before taking action

• Motivation: The capacity to perform beyond financial rewards or status and to achieve goals with passion and persistence

Interpersonal intelligence includes these two talents:

• Empathy: The capacity to understand the emotions of others without agreement

• Social Skills: The capacity to build and manage relationships and networks (people skills)

Yes some of these talents are rather broad and are comprised of sub-talents. However, these five are the major talents that can be measured through assessments such as the one produced by TTI.

Within the social media multiple environments because of our passions and life experiences, there is a tendency to take action before thinking. Also with so much diversity within these social media platforms, words can be easily misunderstood.

Those who display higher emotional intelligence will often refrain from writing or speaking words like should, need or must along words that inspire tension such as political name calling. These individuals may respond with words or phrases such as “consider,” “suggest,” or even ask thoughtful non-judgmental questions. Additionally, many will not engage in any discussions with inappropriate language such as swearing, etc.

The successful application of this hidden talent called emotional intelligence within social media and marketing will quickly differentiate any business person and will be a demonstration of that person’s leadership skills.

P.S. Shout out to the 49er Drive Inn in Valparaiso and the Hobart Art Theatre in Hobart.



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