Mobility is driving Big Data to the local-to-global market
By Leanne Hoagland-Smith January 11, 2014 2:16PM
Leanne Hoagland-Smith. | Provided photo~Sun-Times Media
Updated: January 12, 2014 9:04AM
Human beings, as social creatures, love being connected
This love has created the nomophobia, the fear of not being connected to one’s mobile devices, as well as pushing this trend of mobility deeper and deeper into daily business operations.
In September, smart phones accounted for 56 percent of the U.S. market with Apple’s iPhone having 25 percent of that share. Even earlier, in August 2012, ComScore revealed that desktop search volume had declined from the previous year. The decline was directly connected to all those smart phones.
Mobility through smart devices will bring Big Data directly into small business. According to Netbiscuits survey in May, analyzing online behavior respective to websites will be a high priority for 41.5 percent of those surveyed. No longer can small business owners and sales professionals ignore the impact of mobility with regards to their in-bound marketing and overall sales efforts.
Big Data will deliver specific information regarding demographics; time and day for buying preferences; what people are buying; and social media interactions from those positive to negative customer comments. All of this data will continue to be driven by mobility.
Economic research suggests the local business economy accounts for 70 percent of the U.S. GDP. Big Data can further personalize the buying experience and give small businesses another competitive advantage.
Mobility connects the local small business to the global marketplace. This local-to-global connectivity will require a significant change of mindset. Innovation will be spurred along with creativity and further process improvement.
This mindset change is truly significant because no longer can small business owners be concerned about the competitor down the street. What will surface is the ever present shared competitor – the status quo. The question now to be answered is:
How can I as a small business owner to sales professional stand out and engage potential customers to get off the dime (the status quo) and put that dime into my pocket?
Through technology such as iPhone Face Time, Skype and Google Plus hangouts, small businesses can now speak to customers around the world with very little investment. The local to global mindset is a significant trend and so will be the new status quo for mid-size to small businesses.
Possibly the best way to understand this significant trend of mobility and its impact on Big Data along with the local-to-global mindset is from this old counterculture saying of the 1940s – “Be there or be square.”
P.S. Shout Out – Regional Radio Sports of Dyer and Masterson Insurance of Valparaiso are two great local small businesses.