CP secures help from retail business consultant
By Carrie Napoleon Post-Tribune correspondent September 1, 2012 7:22PM
Updated: September 4, 2012 12:03PM
CROWN POINT — City officials will work with retail site selection firm Buxton Co. of Fort Worth to obtain marketing data designed to lure new businesses and help existing ones generate more customers.
The Board of Public Works and Safety approved the $63,000 pact with Buxton on the heels of approval from the city’s Redevelopment Commission, which will fund the deal. After the first year, the contract will cost $12,000 a year to maintain.
Buxton gathers detailed consumer data from debit card and credit card purchases that allows the company to provide highly specific information to the city about exactly what people are purchasing and what they may be going to other communities to buy.
Officials expect the empirical data will assist them in luring new business when they attend the International Council of Shopping Centers annual RECon in Las Vegas.
“This is a nice tool to have … to attract new style business to Crown Point,” said Mayor David Uran, adding the data from Buxton is two-sided. “It makes sure taillights aren’t leaving Crown Point and helps the current inventory of businesses stay open.”