Crown Point expanding Shop Local campaign to Web
By Carrie Napoleon Post-Tribune correspondent December 7, 2012 2:38PM
Updated: January 10, 2013 6:33AM
CROWN POINT — Local business owners can have their establishment showcased in a short video promotional piece to run during city television and web broadcasts as part of the next phase of the Shop Local Campaign.
Councilwoman Carol Drasga, R-5, said officials have finalized a cooperative agreement with Crown Point High School that has the students producing and filming each segment at the school’s television studio enabling the city to offer the program to businesses at no cost.
Businesses are able to participate in the program on a first-come first-serve basis and have a couple minutes to film their commercial. The videos are the final step in the Shop Local Campaign that has included banners on the downtown square and at city events, and window stickers for participating businesses.
Drasga said it is important residents remember to shop local because that means their dollars will stay within the community. She said the commercials will help inform residents of businesses in the city they may not know exist. While campaigning recently Drasga said she was surprised by how many residents were not away of all that the city has to offer.
“I couldn’t believe how many people live in Crown Point and have never been in the Courthouse Shops,” Drasga said as an example.
Mayor David Uran agreed shopping local is vital to the community and necessary to create a viable retail base that helps fuel the city’s economy.
“The economic wheel gets faster and bigger if you keep your dollars here,” Uran said.
Adam Graper, director of IT and media relations, said businesses can sign up for the commercial spots on the city’s website. Spots are limited and available first come, first serve. Graper said he expects the first commercials to begin airing in January.