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CP zoning board rejects reader boards at Speedway station

Maps

Updated: May 29, 2013 6:07AM



Crown Point — The Speedway at 109th Avenue and Broadway will not be getting the reader board that representatives from the company call crucial to the convenience store’s marketing plan.

Monday, the Crown Point Board of Zoning Appeals moved to allow the new gas station to add two logo signs, one on the canopy and one above the door on the building, but denied allowing the company to put up the changeable reader board on the exterior wall facing Broadway in action taken on a variance request by Speedway to exceed the town’s sign limits.

Member John Marshall said reader boards at other Speedway locations are not maintained properly and in some cases appear to be falling apart. In this case the reader board also would be partially obscured by the ice machine.

“It goes back to my question do we really need it at all,” Marshall said.

Speedway officials maintain the reader board is essential to marketing the sales inside the convenience store, which is where gas stations make most of their profit. Donny Wirt, a zoning specialist with Site Enhancement Services, which is working with Speedway to place the signs, said Speedway was led to believe by its consultants all of the signage had approval only to learn these last three signs were omitted.

BZA officials have indicated they feel the move to get the signs in after they approved the signage plan for the new development was an attempt by Speedway officials to circumvent the city’s ordinances. The signage issue is one of several that have arisen with the development.

Shortly after construction at the site began last year it was halted because contractors were using concrete masonry units instead of the traditional brick approved.

BZA members also discussed bringing the canopy into compliance with the design originally approved. The canopy, which has a solid white trim at this time, was supposed to have the grey striping common at Speedway locations.

Christopher Meyers, planning director, said the company will have the canopy painted as soon as the weather permits.



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