@cabin fever, social media soothes the stir crazy
By Carole Carlson firstname.lastname@example.org/302-0949 January 6, 2014 7:50PM
Updated: January 7, 2014 9:31AM
Even in the worst of weather times, there’s room for cheekiness on social media.
Facebook friends of the Indiana Department of Transportation: Northwest’s page giggled at the advice given to stir-crazy residents tempted by ice cream despite the subzero chills.
After detailing the hazardous conditions and the perils of drifting snow and ineffectiveness of road salt in sub-zero temperatures, the post got to the point:
“Please, stay home unless it’s an emergency. And we mean, a real emergency. Returning your copy of “Man of Steel” to Red Box or hitting up the grocery store because you’re really craving some Super Chocolate Chunk ice cream does NOT constitute an emergency. Be smart, folks.”
More than 2,000 people “liked” the post. One said he loved the general sassiness of the message and its frankness. “Whoever is writing these needs a raise.
That would be INDOT media relations director Matt Deitchley.
“I make sure the seriousness is conveyed when need be, but I think keeping things light is important, especially on a platform like Facebook,” he said. “If you can’t have a little fun, what’s life all about?”
Meanwhile, newspapers took to Twitter to offer immediate news to followers including the Sunday closings of interstates 65 and 94, the Monday reopenings of the highways and the late Monday second closing of I-65 because of drifting snow.
Deitchley’s Twitter post: “We realize this is frustrating. But we’d rather you be ticked @us, & safe, than driving in these dangerous conditions.”
The city of Gary (@downtown Gary) bragged about its street crews on Twitter, posting a photo of a cleared section of Broadway. And @TeamGaryIndiana listed a street plowing schedule.
School districts and businesses offered their own storm updates, as well.