In this Wednesday, Feb. 13, 2013 photo, Roger Hildebeitel inspects Peeps as they move through the manufacturing process at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo, displayed are Peeps at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo, displayed are Peeps at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo Peeps move through the manufacturing process, at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo, Gail Counterman adjusts a Peeps box as it move through the manufacturing process at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo, Peeps move through the manufacturing process before they are given their sugar coating and eyes at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo, Peeps move through the manufacturing process before they receive their eyes at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
In this Wednesday, Feb. 13, 2013 photo, Peeps move through the manufacturing process before they receive their eyes at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. (AP Photo/Matt Rourke)
BETHLEHEM, Pa. (AP) — It’s Easter morning. A boy rouses his younger brother, and they run to the living room to find their baskets filled with - what else? - Peeps. “Peeps are THE candy of Easter,” the excited boy tells his wide-eyed sibling, who …
