In this Tuesday, March 5, 2013 photo, a selection of bottled waters stands on a kitchen counter in East Derry, N.H. Soda's reign as America's most popular drink could be entering its twilight years, with plain old bottled water making a run for the top spot. Already, bottled water has surged past juice, milk and beer in terms of per capita consumption. The result is that bottled water is slowly closing the gap for the No. 1 spot. (AP Photo/Charles Krupa)

In this Tuesday, March 5, 2013 photo, a selection of bottled waters stands on a kitchen counter in East Derry, N.H. Soda's reign as America's most popular drink could be entering its twilight years, with plain old bottled water making a run for the top spot. Already, bottled water has surged past juice, milk and beer in terms of per capita consumption. The result is that bottled water is slowly closing the gap for the No. 1 spot. (AP Photo/Charles Krupa)

In this Tuesday, March 5, 2013 photo, Walter Pugh, 83, of Belzoni, Miss., loads a case of his bottled water into his shopping cart in Jackson, Miss. As sugary drinks come under fire for fueling obesity rates, people are increasingly reaching for bottled water as a healthier, relatively affordable alternative. Already, bottled water has surged past juice, milk and beer in terms of per capita consumption. The result is that bottled water is slowly closing the gap for the No. 1 spot. (AP Photo/Rogelio V. Solis)

In this Tuesday, March 5, 2013 photo, Walter Pugh, 83, of Belzoni, Miss., loads a case of his bottled water into his shopping cart in Jackson, Miss. As sugary drinks come under fire for fueling obesity rates, people are increasingly reaching for bottled water as a healthier, relatively affordable alternative. Already, bottled water has surged past juice, milk and beer in terms of per capita consumption. The result is that bottled water is slowly closing the gap for the No. 1 spot. (AP Photo/Rogelio V. Solis)

In this Tuesday, March 5, 2013 photo, a customer takes a bottle of water off a store shelf in Jackson, Miss. As sugary drinks come under fire for fueling obesity rates, people are increasingly reaching for bottled water as a healthier, relatively affordable alternative. Already, bottled water has surged past juice, milk and beer in terms of per capita consumption. The result is that bottled water is slowly closing the gap for the No. 1 spot. (AP Photo/Rogelio V. Solis)

In this Tuesday, March 5, 2013 photo, a customer takes a bottle of water off a store shelf in Jackson, Miss. As sugary drinks come under fire for fueling obesity rates, people are increasingly reaching for bottled water as a healthier, relatively affordable alternative. Already, bottled water has surged past juice, milk and beer in terms of per capita consumption. The result is that bottled water is slowly closing the gap for the No. 1 spot. (AP Photo/Rogelio V. Solis)