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Reinsdorf to family: When I die, sell White Sox, keep Bulls

Updated: May 21, 2013 11:20PM



Jerry Reinsdorf has told his family they should sell the White Sox and keep the Bulls after he is gone — but he doesn’t plan on that happening any time soon.

The topic of future ownership of the Sox arose Tuesday in a story released by SportsBusiness Journal, which is honoring Reinsdorf with its Lifetime Achievement Award on Wednesday night in New York.

The publication interviewed Reinsdorf, 77, about his longtime sports ownerships in Chicago and noted that ‘‘the family succession plan calls for the Reinsdorfs to retain their stake in the Bulls while selling the White Sox. Michael Reinsdorf [Jerry’s son and current president of the Bulls] will take his father’s place [as chairman].’’

While that might happen, Jerry Reinsdorf was clarifying things Tuesday.

‘‘Jerry has said that while it is his recommendation that the club be put up for sale once he is no longer with us, he acknowledges that his vote won’t count at that point in the discussion,’’ said Scott Reifert, the Sox’ senior vice president of communications and a longtime friend of the elder Reinsdorf. ‘‘Jerry appreciates all the care and concern about his future but is happy to still be going strong, and he plans to be around for quite a while longer.

‘‘As he said just today, he recognizes that he may be in the fourth quarter, but he’s playing for triple overtime.’’

Reinsdorf said during his interview with SportsBusiness Journal that he ‘‘intended to be here for the 2033 MLB All-Star Game,’’ Reifert added.

That would be the 100th anniversary of the first All-Star Game held at old Comiskey Park.

Michael Reinsdorf declined to comment, deferring to his father’s statement issued through the Sox.

Reinsdorf often has joked to those close to him that his recommendation would be to sell the Sox, ‘‘but he always added jokingly he wouldn’t have a vote then,’’ one friend said.

Reinsdorf is in his 33rd year at the helm of the Sox, matching club founder Charles Comiskey for the longest ownership tenure in the team’s history. He and Eddie Einhorn, vice chairman, led a group of investors who bought the team from Bill Veeck in 1981. Reinsdorf was and remains the managing partner with decision-making authority.



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